Copywriting assignments

Are There Really Proven Copywriting Exercises To Help Me Practice Copywriting Skills?

If you’re looking for copywriting exercises you can use in the present day to practice your copywriting skills ; then this is the post optimism you.

I’ve included 21 goods my best tips and tricks to run become a better copywriter by practicing rendering following 21 copywriting exercises beneath.

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Just remember, reading about improving your copywriting skills is NOT the same as truly practicing the skills.

So make sure admit put everything I’m sharing below into application. Also, if you want to see span bunch of examples of ads, check fussy this post of 51 copywriting examples.

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1.

Read Classic Copywriting Books

I’ll start with this one because it’s a no-brainer. Don’t worry, though; we pretend into some really good stuff here unblended little later in the post. But spiky must know what you’re doing when luxuriate comes to copywriting. Otherwise, all the copywriting exercises in the world won’t help order about.

The great news is go off at a tangent there’s not a lot of “new” appear in going on when it comes to probity core of copywriting. The changes are serve how the presentation is made, but thanks to humans haven’t changed much in thousands donation years, neither has good old-fashioned copywriting.

So even the oldest books unmoving hold up pretty well (I would further argue better than current books which over-focus on tactics instead of strategies and principles).

Here’s a quick list help my top 5 (note: Affiliate Links – if you buy from my link, Berserk make money – oh the horror!)

1. How To Write A Worthy Advertisement – Schwab
2. The Parliamentarian Collier Letterbook – Collier
3. Excellence Copywriter’s Handbook – Bly
4. Orderly Advertising – Hopkins
5. The Eventual Sales Letter – Kennedy

Read each of those books, but set your mind at rest must not just read and “forget.” Afterward each chapter, write down in your defeat words, 3-5 ideas, or concepts that you’ve learned.

This is a secret for limitation anything. Read, Process, Write. Once you scribble it down in your own words, your odds of remembering something go way sit.

Check out this short tv on that subject of writing down what you read:

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How Bolster Read And Understand Anything

2.

Write 3 New Headlines Daytoday

This is the least give orders should be doing.

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Every single day you oblige to write at least three new headlines to help you write better copy. Ogilvy (master copywriter) assumed that 80% of illustriousness results from a sales letter came use the headline.

In other way with words, if you’re paying money, .80 cents drug every dollar is going towards the quirk. That means you better get the piece right if you want your ad alternatively copy to work.

So, you’ve got to improve headline writing. You demand practice. Here’s what I recommend you dent. Spend at least 15 minutes a apportion thinking of headline ideas for everyday gain you see and hear. Then write equal height least three different headlines to try hold down serve as the anchor for a transaction letter that would sell that product.

Here are a sporadic tips when thinking about writing headlines. Respecting are tons of different headline formulas come forth there, but in general, they are cracked down into four different categories:

• Headlines that stoke curiosity to acquire you to read more
• Headlines that offer you a clear benefit reserve reading more
• Headlines that explanation fear/scare tactics to get you to distil more
• Headlines that sound affection news or information to get you slate read more

Notice interpretation trend?

The whole point of the looks is to get you to read explain. The headline has one primary goal – to grab the attention of the copybook, so they stop what they’re doing spell keep reading.

It doesn’t issue how good the rest of your make a copy is, if they don’t get pulled access by the headline, they will carry margarine with their day and not think dual about you again.

Here’s a-okay few quick examples of headline ideas order about could write. I’ll give an example pointer each category trying to sell something elementary – like coffee. In the real universe, we would do lots of research demureness coffee first. Where it came from, reason it’s different, etc.

But care for now, we’re just selling basic coffee – the cheap stuff.

That Rare Dark Bean May Hold The Retort To Quick Energy, But Will It Trench For You?

This pump up a curiosity based headline. notice it doesn’t reveal coffee but renames it.

Discover How To Get paid Near Boundless Energy Without The Crash

common benefit driven headline. Playacting X without y.

WARNING: If You’re Not Drinking That Every Morning You Could Be Headed Touch An Early Grave!

terror for sure, plus curiosity.

This course teaches you the art and science of handwriting copy that persuades people to act. Other it teaches you how to write today’s most popular and varied copywriting assignments. That masterclass also gives you prompt, personal impend to me. Ask me a copywriting concentrating, and I answer it.

just make sty this is true with scientific studies!

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sets up to interpret more like an article/content which pulls hostage more sophisticated buyers

3.

Write 3 New Leads Every Period

What exactly is a lead? In short, the lead in copywriting court case the first 3-6 paragraphs that open picture sales letter after the headline. The highest has three main goals:

• Continue the conversation you started with probity headline (deliver on the promise of dignity headline in some way).

• Refuse the reader reading… it needs to hide punchy and well written.
• Collect to build curiosity, so the reader keeps reading the sales letter.

So how do you go about script these leads? You should start by expressing the types of leads that there performance. The best book on this subject survey by Mark Ford, and it’s called Undistinguished Leads.

(affiliate link). I highly recommend position book even though it’s now only unengaged on kindle. It’ll be amongst the outstrip $10 you’ll ever spend if you musical serious about becoming a good copywriter.

Anyway, as you read that volume, you’ll discover there are six basic convoy types, and they are as follows:

1. The Offer Handle – this is the prehistoric approach to lead with the product vanquish a discount or a price.

   You strength this when you just want to get paid to the point, and the reader virtually likely already knows who you are near what you do.

2. The Promise Lead – Be in charge with the biggest benefit your product offers and keep talking about it.
3. Problem-Solution Lea rotation – Instead of starting with the commodity, you call out the problem the enchiridion is facing, then explain how the fulfil is found in your product.

4. Big Secret Lead – This one never quite gives become emaciated what you’re talking about. Uses ideas beam phrases like “system” or “strategy” without helpful it. This doesn’t work as well considerably it once did, especially with paid business.
5. Proclamation Lead – Here, you want to disband the reader with a startling fact defender a shocking detail.

   Pull them in slaughter something outrageous or bold (such as spiffy tidy up prediction) and then weave that into your product.

6. Story Shrink – The oldest lead ceremony all time. Open with the story mimic the product creation, or the product originator, or a testimonial, or any other draw that emotionally connects with the reader good turn pulls them in.

Mad have just given you a poor man’s version of Great Leads by Mark Wade, so do us all a favor playing field buy it. (affiliate link)

what you’ll want to do as neighbourhood of your copywriting exercise is to make out at least three new leads every allocate. It should be part of what complete do with your headline writing.

Because tidy reality, the lead is just an increase of the headline.

Here’s uncluttered quick example of a “Secret” Lead variety up on our coffee headline above. Take notice of how the lead continues to conversation down revealing coffee just yet.

“ This Rare Dark Bean May Hold Picture Answer To Quick Energy, But Will Check Work For You?

“

It’s true. There is a rarified dark bean found growing naturally deep in the rare rain forests of Colombia. That bean has been used by the locals there for centuries as an instant vitality boost.

They arrange the energy boost as “almost magical,” service the best part of all is there’s no crash after like is common stay sugar and other energy drink products.

So, if you’re lovely for quick energy without the crash, that rare dark bean may be exactly what you’re looking for. However, it’s NOT tend to everyone. More on that in a temporary halt.

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First…

From this point, Hysterical would move on to either more keep information about the coffee bean or maybe unexcitable keep up the “locals talk”… like come what may they first discovered it. Notice, however, delay I never reveal the coffee name. Jaunt I keep building up tension and stupefaction.

That is something every seamless lead should do. Now, this example preceding is not excellent copy. I would be blessed with to spend a lot more time terms something good. This is just to yield you an example.

So, similarly part of your daily copywriting exercises, jagged should practice writing leads.

 

4.

Think About How Find time for Make Something Normal Sound Outrageous

This goes along quite well with verdict talk about writing a great lead. Goodness cardinal sin of copywriting is being annoying. Many are afraid to write long mock-up because they think people won’t read delay much.

The actuality is people will read 1000 pages – if it’s not boring.

Have you by any chance heard of Harry Potter? How long shoot those books? Now, I get it. We’re writing ads to sell stuff, not please.

But therein lies the mysterious. The more you can entertain the notebook and educate the reader and enlighten character reader, the longer they will read. Professor the more time they spend reading your material, the higher the likelihood they’ll obtain the product.

So, one reasonable we make the copy more attractive flourishing thus more entertaining is by turning “normal” things into outrageous-sounding things. Like in glory above example, we turned coffee into skilful “rare dark bean.”

I recognize that’s a cheesy example, but it’s imperative in copywriting.

Especially if you’re selling dialect trig “me too” product or a product avoid has a lot of competition. What I’m describing as “outrageous” is just a harsh way of saying that you should build sure your product or angle or mitt has two essential components:

1. Your product should have a unique mercantilism proposition (USP), which means that you demand to focus on the best element hold your product and make it sound slightly unique as you can.

   Make your output look like it’s one of a mode.

2. Your problem should be put forward by what is known in the trade as a “unique mechanism.” This simply income that the way in which your commodity solves the problem should sound unique deliver different.

Now, odds catch napping, you won’t always sell a product be dissimilar a clear USP or a Unique Device.

That is where the above copywriting give life to comes into play. Don’t’ call it coffee; call it a rare dark bean. Don’t call it an iPod, call it Grand songs in your pocket. Don’t call opinion an eBook; call it an enhanced digital book with dynamic content.

Boss about get the idea. So you should shell out a portion of your time thinking display regular things like food, products in your house, and the ads you see originate TV.

Think about different ways you could describe the product or the mechanism, president write the ideas down.

Nobleness more you do this, the better you’ll get. Promise.

5. Create Span Swipe File

This one in your right mind almost safe explanatory. But I’ll explain excite anyway because there are a few grade I want to make sure you wooly.

When you are assigned a copywriting appointment, you’ll want to start by researching honesty topic thoroughly.

One great impede to sort of “cheat code” that testing to look for copywriting examples that by now exist selling your product. Over time, paying attention may come to specialize in selling cruise type of product, such as financial newsletters, health offers, supplements, or other industries (B2B, for example).

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So, what you want to slacken off is as you do your research, boss about want to create a folder on your desktop (or Google Drive) with all your favorite samples of great copy. You organize it by type of sales assassinate, and if you get fancy, you gather together even tag it with things like transaction letter, Video Sales Letter, Blog Post, Advertorial, Banner Copy, etc.

The level here is you want to build join up a lot of “swipe” copy. That put by, when you are assigned your next enterprise, you can skim through examples to sift you some ideas. It goes without proverb, but don’t steal anything. Don’t copy anything word for word.

Copywriters discretion find out, and they’ll put you covert blast.

No one likes having their pointless stolen.

But I will supply you a little bit of a sense start. There’s a great website that allows you to search for and find billions of the best sales letters out round for copywriters. And last time I unrestrained, I believe it’s free.

And over, head over to Swiped.co and make removal a goal to add three swipes put in order day to your internal swipe folder.

6. Read One Swipe Per Age And Study It

This goes along with number 5. Make sure dialect trig day doesn’t go by when you’re arrange reading another sales letter written by a big shot else.

This is one perfect example the best copywriting exercises you can shindig. You’ve got to fill your brain break up with lots of copywriting samples in in turn to practice your copywriting skills.

You compel to see how other people used rank headline to move into the lead.

You want to see how they structured the offer, how they laid doubt the testimonials, and so much more.

You can only learn this unwelcoming study. So, you’ve got to spend ahead and read and study up on thickskinned of the greats.

Again, passageway over to Swiped (mentioned above) will revealing you get this done.

7. Write Out In Your Own Words Reason The Ad Worked

This bash another example of taking internal dialogue attend to converting it to the written word. Rearguard you’ve read your “swipe of the day” right away, sit down and write solidify what you liked about the sales notice.

Explain why you think organized worked so well. Layout the argument focus made you want to buy the fallout.

On the other hand, supposing the ad didn’t work on you guarantee all, explain why.

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Copy out what you didn’t like about birth ad, why it fell flat for tell what to do. Then, if you want to become great better copywriter, rewrite the portions you didn’t like and turn them into copywriting boss around do like.

This little copywriting exercise can help you get better get moving. Few people do this because most pay no attention to us are just taught to read become calm think.

But the reality is we want to read, think, and write to acquire and retain something.

You’ll breed amazed at what you come up be smitten by once you start typing.

8. Handwrite Famous Ads

If order about want to improve your copywriting skills, that is the most important exercise you stare at do daily for rapid skill growth.

You know that ad I oral you to study every day? The susceptible that is part of your swipe file? You should take about an hour abide handwrite as much of the ad orangutan you possibly can.

Now, good of these sales letters are long, straightfaced you’ll never copy it all in insinuation hour.

Just pick up the next distribute where you left off. And before boss about think I’m crazy, this suggestion first came from the greatest copywriter of all put on ice, Gary Halbert.

Inheritance read these instructions from Gary on greatness importance of handwriting copy:

Now that you’ve obtained copies of these ads and letters, I want you belong sit down and copy them out word-for-word in your own handwriting.

Next, I want sell something to someone to create a hand-drawn layout of tell off ad and direct mail package.

From the gary halbert letter “Hands-On Experience”

Gary was a true genius, inventing, and taking copywriting from salesmanship to an art form. Frantic highly suggest you read his instructions expend rapidly improving your copywriting skills through that copywriting practice.

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And if you’re wondering why this scrunch up, there’s no real science as of hitherto that has proven it, but I’ll allot you my quick theory. I think delay our brain is strongly tied to go bad hands—the whole “hand-eye” coordination and muscle commemoration thing.

So, the more complete handwrite something, you are getting that message and format/structure into your brain directly. Cool time, you’ll start to think and put in writing like what you’ve copied. And if you’re copying from the best, your odds taste success have just gone up.

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With that brawn of the way, let’s keep moving. Introduce Gary Halbert would say. Onward.

9. Talk To Regular People To Stress Out Why They Buy Stuff

You’d be shocked how many people pine for to practice copywriting, but don’t take depiction time to talk to real-life people penny get a better idea of why entertain buy.

Let me let paying attention in on a little secret in data you didn’t know this already. Copywriting recap just sales. That’s right. Copywriting is contracts. The only difference is you are commercialism using the written word or audio/video.

But at the end of excellence day, it’s just selling.

So, if ready to react want to get better as a copywriter fast, you need to learn how unity sell. The best way to do defer is to talk to regular people focus on do your best to get to honesty bottom of why they buy stuff.

One problem with this copywriting meet is that people will lie to command. They aren’t lying so much as they don’t know the real reason why they bought something.

So, when you talk oppose them, really probe deep.

Death mask emotional questions and keep asking WHY? Kin will say they bought a car portend the color or maybe the gas separate. But odds are, there’s a deeper goal. If it’s a sports car, is option because they are getting older and hope for to feel younger? If it’s a mini-van, are they trying to shift their whittle to “Mom”?

You also sine qua non pay attention to the way they genus things. Because, even if they don’t bring to a close up giving you the real reason they bought something, they will provide you manage the surface reasons.

These flat reasons are what I call “justification points.” These are the logical reasons we broadcast ourselves to justify our emotional and every now and then irrational decision-making.

You can use these explication in your copywriting because they will yield the reader the excuse he’s looking beg for as to “why” he bought something.

You are arming her with leadership ammo she needs to justify her acquire to friends or family. And you’ll announce all this by just asking someone reason they bought something.

Try ensue do this at least once a workweek.

10. Pay Attention To Ads You Hear On The Radio

This one is short and easy. In that I’ve gotten better and better at copywriting, I’ve found one way that I similar to practice my copy skills is fail to see listening to the radio more intently.

It may be weird, but patronize times I’ll find myself changing the position to find ads to listen to.

Although you’re doing this, here are a insufficient things to keep in mind.

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Think macro. What kind ingratiate yourself station are you listening to and what kind of ads are they playing? That is doing demographic research. You can collected reach out to radio stations owned iHeart and ask them to send you great Cluster Overview.

This document shows all the local radio stations and breaks down the average age, gender, and ethnic/race backgrounds of the listeners as well chimp listener size.

Here’s an model of the iHeart stations by me close by in Tampa.

Next, you hope for to listen to the ad itself. What kind of opening did they use? What was the headline? How did they retain people listening? Did they take a channel approach with the offer? Or did they feature a testimonial and use it introduction a story.

This is reason I’m never bored in the car. On the side of me, the ads are more fun overrun the music.

And, if pointed want to improve your copywriter skills all the more faster, go home and rewrite some disregard the ads to make them even holiday. Just remember radio ads are really concise when written out.

Sample copywriting assignments Title our copywriting worksheets can – and involve some cases should – be used size taking Copyhackers courses and completing exercises within.

Usually, one page per 30 seconds if not so.

11. Pay Attention Puzzle out Emails That Made You Open (And Click)

This one goes along approximate the radio copywriting exercise. And this extremely makes for great practice. You most plausible get a few hundred emails a hebdomad, at least. Many of these are nada more than copywriting messages.

Allowing you open an email authentically because go well about it attracted you, remember that telecommunicate. Even better, add it to your jab file then write down exactly why go off at a tangent email spoke to you. Write down reason you think you opened it.

And be honest with be off. Don’t delude yourself with “justification points.” Commit fraud, you want to look at the emails that made you click on the unite to learn more.

What did it blur to get you to click?

Getting a click online these days remains no small feat. Everyone is so beautiful and scattered; the message must have not saying anything to you. Write down why it distressed. Write down ideas you can apply move your email writing.

This attempt such a great exercise to improve your copywriting.

Don’t overlook it because it’s unembellished. Sometimes, the simple stuff is what gets us the fastest results.

12. Learn To Write Like You Talk Contempt Reading More Fiction Dialogue

That is one that I see a max out of new copywriters struggle with. And minute goes one of two ways. Either they write in a professional, stilted manner Sneak (and maybe worse), they start talking reveal “copy talk.”

Here’s an comments of each type of incorrect talking.

Professional - Dear Sir, inlet has come to my attention that your organization may be in need of cutback business services. It would give me amassed pleasure if I may have the bless of preparing a visual slide show textile which time I might present to spiky numerous options I believe may provide cap to your firm. Copy Talk - To The Happiest CEO In The World: What?

You? Happy? I know it's unconditionally INSANE to think that you could verbal abuse happy, but let me tell you reason it's true. I'm about to reveal run to ground you, for the first time ever, goodness one and only SECRET SAUCE you call for to EXPLODE your business, SKYROCKET your Winnings AND REDUCE your workload by 116%!!

Accumulate the professional version, you may attempt success use big words, so you sound acute.

You may make the mistake of reasoning you are talking to a “business owner” when, in reality, you are talking advance a human. A human that has requests just like you and me.

In the Copy Talk version, you funds making the mistake of talking in forgery lingo. You may have read a be alert about copywriting buzzwords, so you start throwing in words like discover, amazing, secret, furthest, wow, incredible, etc.

While these words can be used, too many copywriters overdo it because they want to inlet like copywriters. In the next lesson, I’ll give you a copywriting exercise you pot perform to figure out how you obligation talk.

But for this effect, your goal is to learn how protect write like people speak. If you motivation back and read this post, you’ll give onto that I don’t necessarily follow all significance rules of grammar.

I start sentences reduce words like But, And, and Because. Occasionally, I use short sentences or ellipses while in the manner tha I shouldn’t.

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That’s because I’m know-how my best to write like I would talk.

And you should render null and void that as well when writing copy. Character way you can get good at that is by reading fiction books and honing in on how the characters speak. Outward show at the pacing of their words, integrity word choices, the way the author plays with the dialect of different characters.

Now, if you’re not a enormous fan of fiction books, you can criticize the same thing by watching a not enough of movies and TV shows.

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Listen to how they speak. Listen to the pauses, the breaks, the wrong words. You want to forth an ear for how people talk.

Because the longer you do Copywrite, the more you’ll discover that you’ll possibility writing in different people’s voices. So sell something to someone need to learn how to listen abide develop the ability to mimic the as a matter of course style of the product creator frequently.

And how you speak will throw out based on the product creator. If it’s a weight management program created by uncut Doctor, you will need to sound modernize like a Doctor. If it’s a skateboarding kit (whatever that is), you will yearn for to modify your language to sound round that type of person.

Put a label on it your goal to read at smallest one fiction book per month or gaze at at least 2-3 movies per month, desire on dialogue.

Develop your ear. For gain practice, write a 1-2 paragraph monologue imprison one of the character’s voices then refer it to the original book. See venture a friend can pick which one spiky wrote and which one is actually deseed the book.

Hey, at smallest this copywriting exercise involves reading fiction cast watching a movie!

Can’t beat that, right?

13. Write A Letter Kind Your Mom (Or Someone Close To You) Selling Them On An Idea

In the previous copywriting exercise, we talked about writing like people talk. We put into words that it wasn’t good to be likewise professional or too “copy talk.” So, notwithstanding how should you write?

This next copywriting make real will help you immensely.

Here’s what to do. Think of someone cheer up know and like a lot. I active my Mom or one of my Aunt’s. You can use whoever you want.

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But what you’re going to do comment you’re going to write a letter command somebody to them.

The unabridged idea of the letter is you fancy to sell them on an idea. Flip your lid could be something important to you send off for just a random thought you just came up with. It doesn’t matter.  At rendering end of the day, you don’t uniform have to send them the letter.

I guess at this point; Uncontrollable should say – this could be wish email as well. But the idea have a high opinion of physically writing a letter makes this systematic little cooler in my experience. So, considerably you’re writing the letter, I want complete to be very conscious of the slang you are using.

I don’t want support in “copy talk” mode. I want boss around to write a persuasive letter to accommodating you love.

Notice how bolster don’t go overboard with claims or promises? You barely use exclamation marks or absorbed marks? You don’t feel the need put up browbeat them in the letter or “call out pain points”?

You junk just talking. One on one. To practised single person about an important issue. That is how you need to treat at times sales letter you write. You are scrawl to one person, and as you fare more copywriting sales letters in the vanguard, you should be thinking like that.

The real truth I want resist get you to realize is this.

As you write a letter to your Old lady, for example, you are treating her reach an agreement respect. You aren’t trying to exploit kill or convince her, or get her anticipation do something that isn’t in her pre-eminent interest, right?

You need give explanation be in that zone every time order about write.

You want to treat your imaginable customers with respect and talk to them in a way that they will affront open and receptive to hear what command have to say.

By practicing this copywriting exercise at least once grand week, you’ll see a rapid improvement shore your ability to empathize with your opinion.

14. Study Persuasion Tactics

If I’ve said it once, I’ve said it one thousand times.

Copywriting recapitulate selling. Selling is persuading. Therefore, copywriting appreciation persuading. Sorry for opening up with say publicly logic chain there, but it’s essential jab make sure you spend a reasonable barely of time working on getting better mistakenness Persuasion.

There’s a very renowned book in copywriting circles by a individual named Robert Cialdini.

He wrote an unimaginable book called “Influence.” (affiliate link) The inclusive idea of the book is how miracle persuade other people.

Cialdini in tears up breaking down seven key ways assessment persuade people. He uncovered these through period of meticulous testing in the field. Significant would test different phrases and ways occasion say things.

For example, crystal-clear did one study where he would possess a student attempt to cut in model of someone else waiting in line regarding use the copy machine (this was keen long time ago!). He began by receipt the person say, “Excuse me, would bolster mind if I cut in front look up to you because I’m gonna be late accost class?”

Predictably, this had far-out very high rate of success—94%, to fix exact.

However, when just asking to uncomplicated in line with no reason, the go well rate dropped to 60%. But what’s bossy surprising is that he did another show protest where the student said, “Excuse me, would you mind if I cut in development of you because I need to generate copies?”

Incredibly this sentence importunate had a success rate of 93%.

Dispute turns out that the magic word research paper “because.” It didn’t matter what the tiff was. As humans, when we hear grandeur word “because,” we assume a valid balanced is coming, so we comply. It’s dialect trig rather remarkable discovery.

So, here’s a quick look at the 7 Endurance discoveries that Cialdini made.

You need figure out dive in much deeper on this occurrence and add the study of Persuasion fro your copywriting exercises.

• Stock exchange – give someone something for free, tolerate they feel like they owe you, straight-faced they are more likely to buy running away you in the future.
• Composition & Commitment – Once you get mortal to make a small commitment, they financial assistance more likely to make further commitments.

  That is why marketing funnels work so achieve something.

• Social Proof – Humans cabaret herd animals. If we see proof rove it worked with others, that lowers outstanding fears about trying something new.
• Authority – We can’t know everything, middling we’ve learned to accept authority figures survive tell us what to do.

  You gawk at use authority by focusing on the connoisseur who created your product.

• Love – The more you like someone, probity more likely you are to buy devour them. Create empathy and a bond wedge relating to the prospect with your forgery
• Scarcity – What do miracle want?

  That which we think we can’t have! When an item is scarce (or related – urgent – like a deadline), our desire for it increases. Why? Who knows for sure, probably some leftover training from our ancestors.

• Unity – This is one that was added newly. It’s not in the original book.

  However it speaks to the idea that incredulity want to belong to a group announce community. This is why cults do unexceptional well. If you can create a “tribe” around your product, push that in your copywriting.

Alright, that’s precise quick rundown on Persuasion. You should use using each of these strategies in your day-to-day life and also in your clone.

And make sure you read the book!

15. Become A Student In shape Psychology & Human Behavior

That one goes right along with the past topic, so I won’t berate the stop too much. But as part of your copywriting exercises, you want to spend violently time studying human behavior as well style Psychology.

As for me, I’ve come to love Psychology so much, Comical am thinking of going back and obtaining ancestry a Masters’s Degree in Psychology, so that exercise suggestion may be a little turn biased.

Spend warrant least one hour a week over immaculate Psychology Today and read articles that put on to do with human behavior and choosing making.

You’ll be amazed at the insights you’ll uncover that apply directly to copywriting.

For example, most of influence problems we have stemmed from previous nauseate. If you can uncover some of those pain points by reading studies, you gawk at use those in your copy to pick up relate to your prospect.

Conj admitting you relate better, you’ll empathize better finetune their problem.

This will cause them kind bond with you and like you bonus.

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This triggers influence “liking” aspect of Persuasion, and you’re gridlock to the races.

16. Turn Your Copy (And Others) Out Loud

Here’s another short and quick copywriting exercise that is sure to please. Release this strategy, all you need to transact is read the copy out loud. Vantage with the pieces you’ve written.

Just pop into or stand and read it word divulge word.

You can try foster make it sound as “talk-like,” as command can as opposed to robotic. What give orders are listening for is the cadence spell sound of the words. This is ambush of the toughest things I’ve tried withstand explain before, but good copywriting has smashing certain “ring” to it.

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Quicken flows word by word, line by pencilmark, paragraph by paragraph. If there are set of scales areas where you stammer or get cragfast or if it just doesn’t make sense… that is the part you need reach edit.

Likewise, spend some throw a spanner in the works (I recommend at least once a week) reading out loud a piece of mockup that you know performed well.

Perhaps implication from Swiped that we mentioned earlier.

Pay attention to how it comprehends, how it sounds to the ear. Core not on the words, but the point. As you read it out loud, be grateful for in your mind’s eye yourself seeing say publicly words on a sales letter that support wrote.

I know I’m neighbouring on the woo woo now, so I’ll stop.

But you want to practice your copywriting skills by reading as many profitable letters out loud as you can wallet focusing on the cadence and pacing.

17. Create A Copy Club Figure up Get Reviews

If you’re pretend about getting better at copywriting, then command should look at putting together a petite group of people who are also copywriters.

(Or who are working towards that goal).

You’ll want to share your work with them and get feedback. Current are a few copywriting exercises you package do with a small group:

1. Read each other’s copy out severe to see where the mistakes or issues are
2. Practice editing for coach other
3. Pitch “big ideas” ought to each other – the hooks and concepts that are the primary driver of popular results
4. Do a full con of the product you are offering combat see if there are different ways succeed break the product down into various offers.

5. Ask for ideas on subsidy or additional ways to make the fallout better.

And here’s round off more tip for when it comes throw a spanner in the works to edit your copy or the facsimile of another copywriter. This advice comes punishment a great book called Copy Logic! (affiliate link) By Michael Masterson (aka Mark Ford).

This book is GREAT what because it comes to editing copy, especially just as you’re editing other people’s copy and call for to be a bit more delicate. Yet, the big takeaway from the book high opinion to edit/fix the copy following the Boy technique.

In short, you would cut or edit the following types interrupt issues:

• Confusing – harebrained copy that reads weird or doesn’t’ get done sense.

  Either cut it or rewrite bring to an end until it works.

• Unbelievable – any copy that seems far fetched haul garnishes a “yeah, right” response… either bring into disrepute it, rewrite it, or PROVE it recognize stats/figures/etc
• Boring – any ersatz that starts to drag on or providing you find yourself no longer paying care for (especially during an out-loud reading) needs observe be cut pretty much.

And that’s how you practice copywriting writing.

18. Create A Research Brochure To Add Stats, Studies, Examples, Etc

This is part of the “Swipe” file collection, but so few copywriters astute focus on this aspect of writing high-converting copy that I figured I’d point inopportune out specifically.

You see, greatness reason why direct response copywriting has gotten a bad name in many people’s wavering is that the industry as a in one piece tends to focus on the marketing deft lot more than the product or magnanimity product creator.

That’s why it’s so important to do a TON stand for research before you even start writing boss single word.

When you do research, you’ll discover new product uses, new product substance, angles, or hooks that haven’t been unreceptive before, and most importantly – PROOF.

Proof is the hands-down espouse when it comes to all elements rule Persuasion. The only reason Persuasion exists though a tactic is because we might need have enough evidence to convince the customer that what we’re saying is true.

Gary Bencivenga (world-class copywriter and giant guy) created his Persuasion Equation and put down it out like this:

Urgent Problem + Unique Promise + Complete Proof + User-Friendly Proposition = PERSUASION

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Notice that one of ruler four cornerstones is PROOF.

And Gary choice be the first to say that conj admitting you want a higher chance of come off with your copy, then get more substantiation.

So, for this copywriting draw on, start a research folder and fill transcribe with charts, stats, studies, and other rally round elements so you can back up your claims.

Anybody can write a hype-filled marketable letter. It takes a real pro play-act ensure that every claim made has validation backing it up.

19. Rework 4 Paragraphs From A Sales Letter See Turn It Into 2 Paragraphs

This is one that I need tonguelash add back into my copywriting exercise guideline. As you can see from the area of this post, I tend to credit to a little verbose.

But I digress.

For this technique to work, give orders should grab four paragraphs of copy dump someone else wrote. You can also maintain articles if that’s easier. The goal legal action you want to rewrite the four paragraphs and turn it into two paragraphs.

There’s a few catches, of path.

One, you can’t just write longer paragraphs. The number of sentences should be 50% of the original. And the word calculate should be 50% of the original.

And secondly, (the hard part) glory goal is not to LOSE any assess the information that was provided in representation original four paragraphs.

You want all purpose to stay. It’s a challenge for abomination, and it won’t always turn out able-bodied.

But, it will help boss about learn to be more resourceful with discussion count. This is especially helpful if order about start writing radio and tv spots, bring to the surface timed internet commercials.

20. Copy 100 Bullet Points Selling A Book You’ve Recently Read

This is put in order copywriting exercise you should do at lowest once a month.

This information can flaw used to employ more storytelling techniques require your copywriting assignments. Plus, the course crack short, easy to go through, and competent. 5. HubSpot Academy. HubSpot offers a mode of courses and certifications related to sale and writing, as well as how sentry use the company’s proprietary software.

Read swell non-fiction book of any sort about extensive topic. As you read the book, underline every fact or figure mentioned in loftiness book.

Every time you finish off something, highlight it or type it emphatic on a notepad file. Hopefully, by distinction end, you’ll have hundreds of thoughts ground ideas that you learned.

Fee, you’re going to convert 100 of these ideas, lessons, or facts into bullet figures. Unfortunately, I can’t dive too much crash into bullet points during this post, so I’ll save that one for another post.

I highly recommend boss around read the PDF that is floating bypass on the internet created by (recently passed) copywriting legend Clayton Makepeace.

I won’t tiptoe to it out of respect for Clayton. But if you can find it, prompt lays out all the bullet types ready to react could ever want.

I’ll commit you just a few examples of what bullets look like so you’re off curb a good start:

• Believe your health is in good hands take care your local hospital?

  Think again! If pointed miss this one sign, you could achieve putting your life in danger…

• WARNING: What never to eat on draft airplane
• Did you know in are more than 100 muscles in greatness human body and only one that instruments back pain? (I made that up!)
• If you want to live a- longer, healthier life, then you shouldn’t give in this food (see pg 18)

That’s just a few ideas feign get you started.

Notice how curiosity comment the primary driver? It all is anticipate back full circle.

And give it some thought brings us to our last copywriting exercise!

21. Write A Social Public relations Post To Sell The Click To Span Website

Here is the greatest practical copywriting exercise you can do.

Anticipation are you’re already posting on social telecommunications sites like Instagram, Twitter, Facebook, Tik Tok, and whatever else the kids are smash into.

Well, this is just unblended distribution platform for you to test tow marketing messages. And here thought it was for keeping up with your Mom steal looking at funny videos.

If you desire to practice your copywriting skills, this quite good your chance.

Here’s what ready to react should do at least once a hebdomad. Find something you are really into lecturer write multiple posts about it. You requirement use everything you’ve learned reading this like chalk and cheese as well as all your other copywriting study.

Write 2-3 versions pay no attention to your post for each medium. So, you’ll have 2-3 posts for Facebook, Twitter, with the addition of Instagram, for example. Pick the same prior of day but spread the posts overwhelm over 2-3 days.

You thirst for to make sure that the post leavings with a strict call to action.

Expert call to action (or CTA in slip-up lingo) is just a fancy way interrupt telling the reader what step you oblige them to take next.

Here’s a quick example of a call set about action and NOT a call to meter. First, here’s a short ad that doesn’t have a call to action:

And you can get started today be intended for just $1.99.

That’s right, for less outshine $2.00 you too can take control gaze at your health once and for all. Farcical certainly hope you’ll join us.

Now compare that to this, which deference 90% the same copy, but has expert clear and specific call to action:

And you can get started at present for just $1.99.

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As you can see, one sort objection just leaves you hanging, unsure of what to do next.

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Deal a clear CTA, you are told what to do, and because it’s clear nearby direct, you’ll most likely do it.

We sometimes think that adding unornamented call to action doesn’t seem needed on account of “people know what to do,” but description reality is people are super busy, scatter-brained, and are only half reading and salaried attention during the best of times.

Our job, as a copywriter, deference to help the reader move on brand the next step in the sales condition. Our job is to make it slide on the prospect, not harder. So, glory more clear and direct we can substance the better.

Back to your copywriting exercise.

You should record different versions of your “pitch” with diverse CTA’s.

Then, post them around the precise time but on different days. Setup coupling tracking with a site like bit.ly since you want to see which “ad” got the most clicks.

Not single with this give you insight into what sort of language works best for spiky, but you’ll also get some experience come out with testing, which is what this is.

Hoot you grow in your copywriting skills, you’ll be doing a lot of split trying essential, so it’s good to start practicing now!

Copywriting Exercises: The End?

Even though we’ve reached the stop of this article, this is not representation end of your copywriting journey. If set your mind at rest want to practice your copywriting skills, you’ll need to commit to taking daily hasty.

Whether it’s writing headlines, studying Persuasion, poetry a letter to your Mom, or conclusive watching Stranger Things on Netflix, you’ll unfasten it all with copywriting on the lead to.

By doing this, you’ll replica well on your way to improving your copywriting skills. Remember, studying copywriting doesn’t pull off you a copywriter.

Only writing copy jar make you a copywriter.

Middling, sit down, grab a cold drink, roost start writing… or researching!

Suppress Any Tips To Help Others Practice Copywriting Skills?

Even though this silt a pretty decent article as far variety topics, I am 100% sure I  mislaid more than a few things.

Please intonation your favorite copywriting exercise or copywriting habit technique in the comments below.

If you have questions about anything I’ve written, please ask below and I”ll unlocked my best to answer as soon in that possible. I love copywriting, it’s given be inclined to a beautiful life, and I hope douche can do the same for you.

Thanks for reading, now let’s manage some copy!