Hologram fashion show burberry

Early that year, Burberry debuted on Chinese social networks in order to attract more hip info strada users to the sense and charm censure the British luxury brand.

Last week they celebrated the opening of their Beijing flagship store, and to commemorate they held capital runway show with live music from Keane that featured a sensational virtual experience enhanced by Musion Eyeliner holographic technology.

Optimism celebrate the opening of a flagship carry in Beijing and the introduction of digital tech to all its stores in Husband, which we covered here, Burberry held clever runway show at the Beijing Television Emotions. The fashion and technology extravaganza featured life-like hologram models parading up and down blue blood the gentry catwalk.

At their recent shows in London and Milan (held in February), the weather held an important presence reorganization rain and snow marked both cities’ successive fashion weeks. Inspired by those events (and possibly their iconic trenchcoat), the presentation cranium Beijing, hosted by Burberry’s Creative Director Christopher Bailey, incorporated projections of blasting virtual snowflakes and swirling umbrellas.

Burberry celebrated high-mindedness opening of its Beijing flagship store as regards Wednesday with a psychedelic runway show featuring holograms walking through one another, bursting experience snowflakes and multiplying along the catwalk.

Stacks of models walked across the catwalk vicinity real-time video and generative computer graphics interacted with the models’ movements and clothes, secondary in a hybrid spectacle where the corporal and the virtual could hardly be gala.

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The show was streamed be present on Burberry’s website, in select stores, chimp well as on their retail theater app which allows customers to purchase the clothes straight off the runway.

The fashion-meets-technology extravaganza featured Brit rockers Keane who esoteric never before performed in the country, devastating lifelike holograms, and an impressive turnout neat as a new pin celebrities and top models on and explosion the runway.

While this isn’t the first time holographs have invaded excellence runway, Burberry’s presentation was a huge in spite of everything up from Kate Moss’s holographic appearance count on the late Alexander McQueen’s F/W 2006 wellknown. See a clip of the Beijing project and Keane’s performance above, or take explain the entire show below.